Welcome! Here you can find our most up-to-date logo files. See below for use of guidelines and branding elements.

Please note: when the TPH logo or branding is used internally or externally, the file must be submitted for approval to trademarks@tph.ca.

Please send internal requests for marketing support and design approval to TPH Marketing – Ray Welsh at rwelsh@tph.ca.

• Primary Logos
• Wordmarks
• Print Sponsor Logos
• TPH Charitable Logos
• Health, Safety & the Environment Logos
• Social Icons
• Webmark
• Legacy Symbol
• Colour Variations & Matching
• Sizing & Space
• Incorrect Usage
• Brand Colours
• Brand Typography
• Graphic Elements
• Signage Guidelines

Primary Logos

This is the primary TPH logo and should be used consistently across all communications. There are different orientations of the logo to allow for design flexibility.

WORDMARKS

Print Sponsor Logos

TPH Charitable Logos

Health, Safety, & the Environment Logos

Social Icons

Webmark

Legacy Symbol

The red symbol may be used on its own where appropriate. For example, it is used on TPH social channels to ensure it is as large as possible for maximum impact. It may also be used as a design feature, but not accompanied by any text.

The dark blue and yellow symbols may be used as design features, but should not be accompanied by any type.

Any use of the legacy symbol must be approved through trademarks@tph.ca.

Linear Legacy Symbol

The red and white linear symbols may be used on their own where appropriate. For example, in instances where the logo would be smaller than the minimum size. It may also be used as a design feature, but not accompanied by any text (see backgrounds example).

The dark blue and yellow linear symbols may be used as design features, but should not be accompanied by any type.

All usage of the linear symbols must be approved through trademarks@tph.ca.

Colour Variations & Colour Matching

The colour values are indicated for printing. All logos must follow the TPH brand colours, the shadow in the logo changes according to the logo colour. The coloured variations of the Legacy Symbol are not to be used in conjunctions with the TPH text.

Sizing & Space

Please consider visibility when determining logo placement. 

• Primary Logo: 1.5” Wide
• Stacked: 0.5” Wide
• Legacy Symbol: 0.5” Wide

If for any reason the logo minimum size requirements can’t be met, it will be managed on a case-by-case basis upon submission for logo approval via trademarks@tph.ca. 

The logo should always stand out. The safety zone separates the logo from other graphic elements or type that may detract from its impact. The grid illustrates the area in which no other element may appear. The minimum clear space around the logo should be half of the inner circle width of the legacy symbol.

Incorrect Usage

When the rules of the identity are broken, the visual system becomes weakened and confusing. The following are examples of how the TPH logo should not be used.

1. Do not change typeface size.
2. Do not change typeface colour.
3. Do not italicize typeface.
4. Do not change typeface.
5. Do not change the shape of the symbol.
6. Do not change the orientation of the logo.
7. Do not change the colour of the symbol.

Brand Colours

Colour is an integral part of the TPH identity system. Always use the Pantone, CMYK, RGB and Hex values as they are listed here.

Values sourced from: https://www.pantone.com/color-finder

	PANTONE 185 C C0 M93 Y79 K0 R228 G0 B43 E4002B
	PANTONE 289 C C100 M76 Y12 K70 R12 G35 B64 0C2340
	PANTONE 7408 C C0 M29 Y100 K0 R246 G190 B43 F6BE00
	PANTONE 5415C C56 M24 Y11 K34 R91 G127 B149 5B7F95
	P COOL GRAY 2 C5 M3 Y5 K11 R208 G208 B206 D0D0CE

Brand Typography

Typography is an integral part of the TPH identity. The font family we use is GT Walsheim Pro.

For font files, please contact trademarks@tph.ca. 

Graphic Elements

These graphic elements were developed using the linear legacy symbol. Patterns can be used as graphic textures and backgrounds. Different crops of the symbol are featured to add visual variety. Please send all use to trademarks@tph.ca.

Patterns for Download:

SIGNAGE GUIDELINES